Can we trust Google's search results?

“Noble demolishes the popular assumption that Google is a values-free tool with no agenda…She astutely questions the wisdom of turning so much of our data and intellectual capital over to a corporate monopoly….Noble’s study should prompt some soul-searching about our reliance on commercial search engines and about digital social equity.”

-STARRED Booklist

Below is a 16 minute TED Talk by Dr. Safiya Noble, UCLA researcher on data studies and author on racist and sexist algorithmic harm in commercial search engines. Noble explains how design of digital media platforms on the internet and their impact on society. While the entire video is beneficial, minutes 3 - 9 contain examples of bias in search engines.

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Citations & Attributions

"How Biased are our Algorithms" by Dr. Safiya Noble for TED is licensed under CC BY-NC-ND 4.0